Samsung Brings ‘Everyday with Galaxy AI’ and the new Galaxy S26 Series Experience to Cebu

Samsung Philippines is bringing Galaxy AI experience closer to everyday life as the new Galaxy S26 Series and Galaxy Buds4 Series immersive zones take over Cebu

Samsung Philippines officially took the "Everyday with Galaxy AI" experience closer to the fans in the Queen City of the South for the launch of the Galaxy S26 Series. Held at SM Seaside City Cebu, the “Everyday with Galaxy AI” Experience turned the mall into interactive playgrounds where the community could flex their creativity and see how AI actually fits into their daily routine.

Aesthetic Edits and Smooth Performance at SM Seaside CityCebu

The atmosphere at the SM Seaside City Cebu was made refreshingly chill and cozy with the Galaxy AI Cafe last March 14 and 15, creating an inviting space where mallgoers could explore the Creative Studio at their own pace. Using Generative Edit and Photo Assist, guests saw firsthand how easy it is to polish their shots—removing distractions and perfecting compositions with a few taps—ensuring their works remain aligned to their aesthetic taste.

Score up to 18% savings and keep it easy on the wallet with 0% interest plans for up to 36 months via major banks (UnionBank, BDO, BPI, and more). Shopping online? Catch those 18% cash-price drops on Abenson.com, Lazada, and Shopee.

To find out more about the Galaxy S26 Series and Buds4 Series, visit:

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Samsung Unveils All-New Galaxy Buds4 Series With Ultimate Sound 

Samsung audio innovation delivers original sound as intended and intelligent adaptive controls for every environment

SAN FRANCISCO, CA – Feb. 25, 2026 – Samsung Electronics Co., Ltd. today introduced its latest Galaxy Buds4 Pro and Galaxy Buds4, redefining what premium earbuds can deliver in both superior hi-fi audio and everyday wearability. Built to sound as good as they feel, the Galaxy Buds4 series pairs exceptional sound quality with a more refined, computationally designed fit, bringing Samsung’s most advanced audio and wearability innovations together in one seamless experience. For the first time, the Galaxy Buds4 Pro features a wider woofer, combined with enhanced Active Noise Cancellation (ANC) and an enhanced Adaptive Equalizer (EQ), to supply full-spectrum sound true to the original recording — while intelligently adapting to real-world conditions. Thoughtful design updates, intuitive hands-free controls, and deeper AI integration further underscore Samsung’s commitment to earbuds designed for how people listen, move and live throughout the day.

“Samsung understands that a truly premium audio experience combines technical sound quality with how that sound feels throughout a user's day,” said Ikhyun Cho, Corporate VP of Mobile Enhancement R&D Team, Mobile eXperience (MX) Business at Samsung Electronics. “With the Galaxy Buds4 series, our design philosophy was uncompromising, providing all-day comfort without sacrificing audio performance, because these are what consumers value most. We engineered our most powerful hi-fi audio and our most secure, ergonomic fit to enhance one another, delivering the best listening experience we’ve ever created.”

Computational Design Optimized for Enhanced Stability and All-Day Comfort

With the Galaxy Buds4 series, Samsung establishes an iconic Buds blade design identity, a computational design achieved by analyzing data from hundreds of millions of global ear data points and running over 10,000 simulations. The Galaxy Buds4 series features an ultra-sleek, ergonomic fit with smaller, better-fitting earbud heads to deliver a more secure, comfortable experience during all-day wear. The new stabilized blade includes a premium metal finish and an engraved pinch control area to help users easily locate and adjust settings. Additionally, the new transparent clamshell-type cradle makes storage and charging more intuitive and convenient — while also highlighting the refined blade design to deliver a stylish, high-quality listening experience on the go.

The Galaxy Buds4 Pro and Galaxy Buds4 offer distinct design architectures to meet different needs. The Galaxy Buds4 Pro features a canal-fit design that combines ultimate sound with maximum functionality. The open-fit design of the Galaxy Buds4 delivers a comfortable, user-friendly audio experience. Customers also have the option to choose from several distinct colorways, with GalaxyBuds4 Pro and Galaxy Buds4 available in White and Black with a refined matte finish — as well as an online-exclusive Pink Gold for Galaxy Buds4 Pro.

Superior Hi-Fi Sound With Innovative Hardware Updates

Larger speakers offer better sound quality, and the Galaxy Buds4 Pro introduces a new wider woofer, featuring a new design that makes efficient use of space. By maximizing the vibration area and minimizing the speaker’s edge, the wider woofer increases the effective speaker area by almost 20%compared to the previous generation without sacrificing wearability. Combined with the tweeter, these features deliver natural, immersive audio with clean bass and rich treble that supports 24-bit/96kHz audio — ultimately delivering high-fidelity sound true to the original recording. These hardware enhancements capture everything from the high, resonant sounds of violins to the deep, throaty pulses of double basses — details that were difficult to reproduce in earlier generations. The two-way speaker is strategically placed on the upper side of the metal finish to maximize Active Noise Cancellation functionality while minimizing feedback from wind and other external factors.

Maximized Audio Experiences With Enhanced Adaptive EQ and ANC

The Galaxy Buds4 series offers software updates that build on powerful adaptive sound capabilities users have come to love in previous Buds generations. Enhanced ANC can tune out everything from heavy transit sounds to everyday background noise, ensuring an immersive audio experience that adapts to changing environments. For example, when commuting on a bus, train or airplane, the Galaxy Buds4’s enhanced Active Noise Cancellation reduces low-frequency engine and road noise while maintaining rich, balanced sound — allowing users to focus on music, podcasts or calls without distraction.

Enhanced Adaptive ANC/EQ allows for full media immersion, minimizing noise leakage by analyzing the wearing conditions and unique ear shape of each user. Alongside dynamic frequency adjustments, this feature applies optimal ANC algorithms in real time for peak noise-cancelling performance so users can enjoy fine-tuned sound experiences tailored to their individual needs. 

When it’s time to make a phone call, Super Clear Callutilizes super wideband call technology and machine learning models trained for noise reduction and voice enhancement to provide ultra-clear call quality and double the bandwidth of conventional Bluetooth calls. Whether users are cheering at a baseball game, dining in a bustling restaurant, or spending time with their children at the playground, their voice remains crisp and clear, ensuring they sound as if they were speaking face-to-face. 

An Enriched Galaxy Ecosystem Experience

For Galaxy users, the Galaxy Buds4 series introduces integrations that enhance the Galaxy ecosystem experience. Users can initiate AI agents — including Bixby,Google Gemini and Perplexity — with hands-free and voice controls, helping users stay engaged with their surroundings while maintaining control over their audio experience. The Galaxy Buds4 Pro allows users to access AI features without reaching for their phones, making it easier to integrate AI into their everyday routines. 

Galaxy ecosystem users can also enjoy a simple Buds setup. Just by opening the cradle — without having to install the Galaxy Wearable app — Galaxy users can easily connect their Buds to their phone or tablet. Through the Buds shortcut menu or in the Quick Panel, users can control and customize the volume or EQ for the optimal sound experience. 

The Galaxy Buds4 Pro also includes Head Gesturecontrols to manage calls and engage with Bixby, allowing users to perform subsequent actions hands-free. Along with voice commands, hands-free controls such as these allow users to navigate their day without distraction, ensuring their daily activities remain seamless and uninterrupted.

Availability and Price

The Galaxy Buds4 series, launching with the Galaxy S26 series, is available for pre-order in select markets starting today, with general availability starting March 11. 

Galaxy Buds4 Pro will be Php 14,990, while Galaxy Buds4 will be Php 11,490.

To learn more about the Galaxy Buds4 series, please visit: https://www.samsung.com/ph/audio-sound/galaxy-buds4-pro/buy/?modelCode=SM-R640NZDAASA

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About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

Galaxy Buds4 Series Specifications