Lamoiyan Corporation’s Licealiz Head Lice Treatment
Shampoo rolls out Kilusang Kontra Kuto Year 4, a yearly nationwide shampoo
activity in it’s a commitment to battle head lice infestation or pediculosis and
eliminate the social stigma associated with it.
In partnership with the Department f Education (DepEd),
Lamoiyan Corporation will visit 30 schools nationwide and targets to shampoo
around, 6,000 head lice infested students. Sample sachet products will also be
distributed within the surrounding communities through this activity.
Among the cities included in Licealiz Kilusang Kontra
Kuto Year 4 in the Visayas in Cebu City where they will do educational talks about
head lice and free shampooing activity in different schools.
Contrary to popular belief, the persistent ailment does
not only affect children or people who do not practice good hygiene. Through
this year’s campaign, Lamoiyan Corporation aims to emphasize that pediculosis
can happen to any people regardless of hair length, gender, age, and even social
class.
“For the past years, Lamoiyan was able to raise awareness
and debunked misconceptions surrounding pediculosis by spreading the correct
information. Head lice infestation can occur to anyone and, hopefully, people
would start helping affected individuals rather than discriminating because of it
is a concern that has a solution”, shared Lamoiyan Corporation Marketing
Director Ruby Rose Cavestany.
Lamoiyan Corporation’s Licealiz Head Lice Treatment
Shampoo initiated in 2016 the Kilusang Kontra Kuto, a coalition that has been
battling head lice infestation nationwide for kuto-free Philippines.
Now on it’s the fourth year, Lamoiyan has partnered again
with industry leaders such as DEPED, Drugstores Association of the Philippines
(DSAP) and Mommy Bloggers Philippines to further spread the correct information
about pediculosis and widely reach the grassroots.
Lamoiyan Corporation is inviting everyone to join their
fight against head lice and be part of the Kilusang Kontra Kuto Year 4. To know
more about the activities of Kilusang Kontra Kuto visit
www.facebook.com/licealiz
I also made a video coverage here: https://youtu.be/4nx87z-KFQQ
Best regards,
We will triumph with the help of God who will trample down all our foes.(Psalm 108:14)
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