Licealiz Battling Lice Infestation One Barangay at a Time Kilusang Kontra Kuto Combats Lice Infestation and Stigma in Cebu

Licealiz leads the Kilusang Kontra Kuto for a kuto-free Philippines.

About one-third of elementary public school students in the Philippines suffer from head lice problems. Children are either teased, bullied or ignored for having head lice, which is a common cause for some of them to miss school. And though parents try their best to comb out their children’s lice with their suyod, it is often not enough to remove lice that can lay up to 100 eggs in a lifetime.

As a part of their Kilusang Kontra Kuto effort to raise awareness about lice infestation issues in the Philippines, Licealiz Head Lice Treatment Shampoo will be conducting Nationwide Oplan Alis Kuto in Cebu, travelling to different schools and barangays all over the city to educate communities on lice prevention and treatment by arranging shampooing programs and activities for students and parents.

Aside from being an inconvenience to their hosts, head lice are a menace to the whole community. They are easily transmitted in homes and schools, between friends, classmates and family members and the stigma associated with being infested can leave lasting damage to people’s reputations and psychological well-being.

“We want to empower local communities by giving them the information and materials they need to get rid of lice for good, along with the negative connotation attached to being infested,” says Licealiz Senior Marketing Associate Jacquiline Pe. “Everyone can be potentially infested by kuto. It is not a disease or something to be ashamed about, and those infested are not to be ridiculed. It is a problem that can be solved with proper support from every member of the community.”

Children celebrate being kuto free!

This November, the Licealiz team has already travelled to different schools around Cebu including Pardo Elementary School, Guadalupe Elementary School, Talisay Elementary School, City Central Elementary School, and Inayawan Elementary School, and will be travelling to more schools including Marigondon Elementary School on November 14 for Nationwide Oplan Alis Kuto. They have already visited schools around Luzon and will be visiting more schools in Visayas and Mindanao over the next few months.

Licealiz Anti-Lice shampoo conducts shampooing programs for students all over the Philippines.

Licealiz invites everyone to join the Kilusang Kontra Kuto in changing the public’s perception about kuto infestation and spreading correct information regarding head lice prevention and treatment.

For more information on head lice prevention and treatment, visit Licealiz’s Facebook page at www.facebook.com/licealiz.

Best regards,