Pioneering Multimodal AI for the Most Personalized Mobile Experience
Samsung Electronics Co., Ltd. has unveiled the highly anticipated Galaxy S25 Ultra, Galaxy S25+, and Galaxy S25, heralding a new era in mobile technology. Designed as a true AI companion, the Galaxy S25 series introduces multimodal AI agents and sets a new benchmark in natural, context-aware mobile experiences. Powered by the groundbreaking Snapdragon® 8 Elite Mobile Platform for Galaxy chipset, this series combines unparalleled on-device AI processing and next-level camera technology with privacy and security at its core.
“At Samsung, we believe technology should reflect and enhance the lives of its users,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “With the Galaxy S25 series, we’re delivering an AI-integrated OS that reimagines how people interact with their devices and the world around them.”
Revolutionizing Mobile Interactions with AI
With One UI 7, the Galaxy S25 series transforms your phone into a seamless AI companion. By integrating advanced multimodal AI agents, the devices can interpret text, speech, images, and videos for natural, intuitive interactions. Upgrades to Google’s Circle to Search feature provide fast, contextual insights directly from your phone screen, allowing users to call, email, or navigate websites in just one tap.
The Galaxy S25 series also introduces Gemini, an AI-powered assistant designed for effortless multitasking. Simply press and hold the side button to:
Find and save your favorite team’s schedule directly into Samsung Calendar.
Share GIFs or save event details with quick follow-up actions.
Intuitively search for specific photos or adjust settings using natural language commands.
Additionally, tools like Writing Assist and Drawing Assist enhance creativity and productivity by enabling content summarization, automatic formatting, and collaborative sketching.
Privacy and Hyper-Personalization
The Galaxy S25 series ensures your personalized AI experience is secure. Powered by the Personal Data Engine, on-device AI analyzes user preferences while safeguarding your data with Knox Vault. Personalized features include:
Context-aware Now Brief notifications accessible via the Now Bar on the lock screen.
Natural language-powered searches in Samsung Gallery.
Post-quantum cryptography ensures protection against emerging cybersecurity threats, while features like Maximum Restrictions and a new Knox Matrix dashboard enhance the security of your connected ecosystem.
Power Meets Performance
The Galaxy S25 series introduces the Snapdragon® 8 Elite for Galaxy, delivering a remarkable performance boost:
40% NPU, 37% CPU, and 30% GPU improvements over its predecessor.
AI-driven ProScaler and mDNIe technologies for superior image processing and energy efficiency.
For gamers, the enhanced Vulkan Engine and Ray Tracing provide smoother, more realistic experiences. Advanced thermal management ensures peak performance even during intense use, thanks to a 40% larger vapor chamber and upgraded thermal materials.
Next-Level Photography and Creativity
The Galaxy S25 Ultra redefines mobile photography with its:
50MP ultrawide camera sensor for vibrant, high-resolution shots.
10-bit HDR recording for richer colors and improved clarity in any lighting condition.
Advanced editing tools like Audio Eraser, which isolates and removes unwanted sounds from videos.
For cinematic creativity, the Galaxy S25 introduces Virtual Aperture and Galaxy Log, empowering users with professional-grade depth-of-field control and color grading capabilities. Enhanced Portrait Studio features realistic avatar creation and new analog-style filters for a film-like aesthetic.
Sustainability and Durability
Samsung continues its commitment to sustainability with the Galaxy S25 series:
Devices incorporate recycled cobalt batteries sourced from discarded materials.
External components use recycled materials, including armor aluminum and Corning® Gorilla® Armor2 for durability and scratch resistance.
Offers seven generations of OS upgrades and security updates, extending device longevity.
Additionally, Samsung introduces the New Galaxy Club, a subscription model for flexible device upgrades, along with Samsung Care+ for comprehensive device protection.
Pre-Order and Availability
The Galaxy S25 series is available for pre-order from January 23 to February 13, 2025. Exclusive benefits include:
6 months of Gemini Advanced
2TB of cloud storage
A free storage upgrade worth PHP 9,000 when pre-ordered through Samsung’s website.
Color options include:
Galaxy S25 Ultra: Titanium Silver blue, Titanium Black, Titanium White silver, and Titanium Gray.
Galaxy S25 and S25+: Navy, Silver Shadow, Icyblue, and Mint.
To learn more, visit Samsung’s official Galaxy S25 page.
About Samsung Electronics Co., Ltd.
Samsung inspires the world with transformative ideas and technologies, spanning TVs, smartphones, wearable devices, tablets, and more. With its SmartThings ecosystem and open collaboration, Samsung delivers seamless connectivity for an optimized future. For the latest news, visit the Samsung Newsroom.



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