SM City Cebu Takes Sinulog Gala to the Max with AweSM Cebu 2026

This Sinulog season, the celebration goes bigger, brighter, and more immersive as SM City Cebu invites everyone to max out the experience with AweSM Cebu 2026, a month-long festival of culture, color, and community happening from January 3-28, 2026. Packed with must-see attractions, star-studded mall shows, glowing spectacles, and experiences made for every tribe, SM City Cebu brings the spirit of Sinulog gala to the max.

Kicking off the festivities is Sinulogtopia with Islands Souvenirs, running from January 3-28 at the Lower Ground Level of the Main Mall, where shoppers can take home keepsakes inspired by Cebuano pride and festival flair. Adding to the festive buzz is the Best of Sinulog Bazaar, open from January 3-18 at the same location, featuring crowd-favorites from SM Store, Kultura, and Paglaum’s Lechon—a must-visit for foodies and gift hunters looking to max their Sinulog gala experience.

From January 8-21, the North Wing Atrium transforms into a radiant centerpiece with Glow City: Sinulog Centerpiece, setting the stage for vibrant photo moments perfect for families, friends, and festival enthusiasts. Creative minds can also shine in Luminescence: A Sinulog Digi Art Contest, running from January 8-18, where digital artistry meets Cebu’s colorful heritage.

Shoppers can gala smarter during the AweSM Cebu Sale from January 12-18, as participating stores offer exciting deals that make every find feel like a win. Fashion lovers are in for a treat on January 16 with the FIDA Fashion Show at the North Wing Atrium, showcasing designs inspired by Filipino creativity and Sinulog energy.

The excitement peaks on January 16 as the lively Sinulog Groove Parade happens around the mall from January 16-18—bringing dance, drums, and movement straight to the heart of the celebration.

On January 17, the AweSM Glow Dance Competition lights up the North Wing, highlighting creative glow-ups that reflect Sinulog’s festive spirit. Fans can also catch Coco Martin Live at the Main Mall in a special mall show presented by Toyota Mabolo on the same day. The party continues with Sinulog Beats Live Party on January 17 and 18 at the North Wing Atrium, perfect for music lovers ready to dance their gala nights away.

On Sinulog Day, January 18, the festivities reach an exciting peak with the Kapuso Stars Mall Show at the Lower Ground Level of the Main Mall, leading up to the grand visual finale—ILLUMINIGHT: Sinulog Drone & Pyro Show at the North Wing Complex. With synchronized drones and fireworks lighting up the Cebu skyline, it’s a breathtaking moment that truly maxes the Sinulog experience.

With something for every tribe—families, foodies, fashion lovers, music fans, and festival-goers—AweSM Cebu 2026 at SM City Cebu is where everyday moments turn into unforgettable memories. This Sinulog, gather your people, plan your gala days, and celebrate the highly anticipated festival to the max at SM City Cebu