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Dhodz Pizza offers value for money products

A local pizza brand is now making waves in southern Cebu towns.


Dhodz Pizza is now a favorite among residents in Dalaguete and other towns in southern Cebu.


The owner, Benigno Niones, says their pizza products have attracted many customers because of the quality of their products when compared to other local pizza brands.

Niones explains that he was once an employee but he has now become an entrepreneur creating jobs for others.


He had worked for a popular pizza company in Davao de Oro for 11 years until he decided to open his own pizza business.


“I was an employee for 11 years working for a popular pizza business. I started working as a marketing, strategy, manager and as a right hand sa owner.  Somebody encouraged me to open my own pizza business,” Niones says.


Niones decided to strike out on his own and put up his own pizza outlet in Davao de Oro in 2019.


Then he decided to open Dhodz Pizza in Dalaguete, Cebu. While many businesses were affected when the pandemic occurred, Dhodz Pizza was doing well.


With the lockdown implemented in 2020, Dhodz’s delicious but affordable pizza products have gained a following even during the pandemic.


“Wala namo gitipid ang materials. Sulit kaayo sa presyo (We did not stinge on the toppings. It’s value for money),” Niones stressed. On top of this, one’s order is freshly made.


A customer can also have a choice of 17 different flavors, from the classic chesee flavor to the Dhodz Special, an overload version. And for those who love the Hawaiian flavor, they have the Hawaiian load and the Meaty Flavor for those who prefer to have lots of meat on their pizza.


Their pizzas are available in two sizes the 10-inch medium size and the 12-inch family size.


One can also choose between quick-melt cheese or mozzarella cheese (for a little bit higher price).


Aside from those already mentioned, the other flavors include Chocolicious Pizza, Cheesy Hotdog, Cheese & Ham, Bacon Delight, American, Veggie, Tuna Flakes, Pineapple Cheese, Pineapple Cookies, New Supreme, Cheese & Burger, Beef Pizza and Meaty Twin.


Aside from having value-for-money pizza, Dhodz also delivers their products for free within their service areas.


Dhodz Pizza has become a favorite among local residents in Dalaguete and even passersby. Among those who tasted the pizza is Farvic Dayao, who had been considering going into business himself.


Dayao approached Niones to convince him to allow him to franchise the pizza brand so he could open an outlet in San Fernando.


Another investor, Joseph Besin, has also put up a Dhodz Pizza outlet in Toledo City.


Dhodz Pizza now has 29 outlets, eight of these are company owned. Aside from the Dalaguete outlet, the company-owned outlets are located in Oslob Alcoy, Argao, Toledo, Barili, Bogo and Ginatilan.


The other franchise branches are in Argao, Compostela, Alcoy, Oslob, Tabogon, Naga, Barangay Tisa (Cebu City), Talisay, Bogo, Tuburan, Dumanjug, Moalboal, Santander, Canduman (Mandaue), Danao City, Balamban, Pinamungahan, Cordova and Liloan.


According to Dayao, he has no regrets in operating a Dhodz Pizza franchise. Although there is an existing local pizzeria in their town, San Fernando residents took a quick liking to their pizza products, he adds.


Dayao also noted that in their own way they helped create jobs in the community at a time when many have lost their jobs due to the pandemic.


Another franchisee, Joseph Besin, echoed this, saying that opening the outlet in Toledo City also helped in providing employment.


He also expressed satisfaction over owning the franchise in Toledo. He notes that despite the pandemic, their outlet is doing okay.


The  Dhodz Pizza main outlet in Dalaguete, where the commissar is located, has 27 employees, Niones reveals. Other outlets can generate seven to eight employees.


For an affordable and tasty meal try Dhodz Pizza, which available in-store or through delivery.

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