Lazada announces their new platform channel “Choice” where you can score any 3 items from 99 pesos, with Sarah Geronimo as the newest ambassador

Lazada team with Baus Rufo and Sarah G impersonator, Bench Hipolito

MANILA, Philippines – Lazada, the leading e-commerce platform in the Philippines, launched its newest channel, Choice, where you can pick 3 items from only Php 99 with 100% free shipping. Held at Studio 300, Makati City, last October 12, the event was a colorful testament to Lazada’s innovative ways of offering budget-friendly shopping options to Filipino shoppers.

Guests, plus two of their friends were bundled in three–all invited to a retro varsity prep themed afternoon filled with entertainment and fun activities where they got to score exciting prizes. With a gamified way of educating attendees on how Choice works, they needed to get a score of three to win prizes through rounds of bowling, dice rolling, and billiards!

LazAffiliates members and Content Creators Baus Rufo and Aryn Cristobal shared their thoughts about the unique features of the Choice channel and the exceptional customer experience it offers, “Choice on Lazada is the newest disruption and game changer in online shopping! You can buy any 3 items from their bestseller list from only PHP 99! Just in time for kris kringle and stress eating season!,” Baus mentioned.

“First of all, the fact that anything is worth Php 99 pesos is already a miracle, pero ngayon 3 items from only Php 99, mas sobrang sulit! I love that I can buy anything, and when I say anything, I just need to think of an item and type it, lalabas na siya in many different choices!” Aryn said.

There were lots of surprises during the afternoon–the first was a video greeting from the one and only pop icon and Choice Ambassador Sarah Geronimo which stirred so much excitement in the room! The next was a surprise performance from the singer’s impersonator, Bench Hipolito, who wowed the crowd with signature Sarah Geronimo moves on stage.

Now that the holiday season is just around the corner, Sarah shared who she’s excited to gift, “Siyempre ‘yong asawa ko, diba? Siya ang first Choice ko. Pangalawa, ‘yong aking mga friends and loved ones, family ko. Siyempre kasama na ‘yan lahat. Masarap sa feeling ‘yong napaparamdam mo sa mga mahal mo sa buhay, sa friends mo, sa family mo na they are important. Mabibigyan mo sila ng regalo kahit hindi mahal pero very useful para sakanila.”

Choice is set to revolutionize the shopping experience, not only making it affordable but also a lot of fun. Stay tuned for more exciting deals and offers on the Lazada App and make Choice your Sulit Tipid option.

About Lazada

Lazada Group is Southeast Asia's pioneer eCommerce platform. For the last 11 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payment channels and LazadaWallet, receiving parcels through a homegrown logistics network that has become the largest in the region. With a vision to achieve USD 100 billion annual GMV, Lazada aims to serve 300 million shoppers by 2030, and be the best at enabling brands and sellers in digitizing their businesses.

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